Xbox Wins E3

With no new consoles announced this year, E3 2018 was all about the games. And more gamers than any other year tuned in to Twitch for all the latest breaking news and big announcements from the gaming industry.

For the second year in a row, Microsoft’s live stream was the highest viewed stream on Twitch.

Microsoft’s Xbox E3 Briefing wasn’t just the most watched live event of this year’s convention… it was also the highest concurrent viewer count of any stream ever on Twitch, pulling in an impressive 1.7 million viewers at its peak.

1. Microsoft / Xbox — 1.7 Million viewers (1.1 Million in 2017)
2. Ubisoft — 1.6 Million viewers (986K in 2017)
3. Sony / PlayStation — 1.5 Million viewers (926K in 2017)
4. Bethesda — 964K viewers (233K in 2017)
5. PC Gaming Show — 893K viewers (552K in 2017)
6. Nintendo / Switch — 679K viewers (292K in 2017)
7. EA (Electronic Arts) — 528K viewers (676K in 2017)

Compared to last year’s E3, Microsoft’s briefing saw an impressive increase of 600k concurrent viewers on Twitch – which doubled the 818k viewers they had back in 2016.

Which impressive with Microsoft heavily promoting their own streaming platform, Mixer, over Twitch, that the numbers could be even more impressive for the green brand.

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